Browse Case Studies by
Case Studies in
- Corporate Governance
- Corporate Social Responsibility
- Economics
- Enterpreneurship
- Finance, Accounting & Control
- Leadership
- Marketing
- Organisational Behaviour / HRM
- Social Entrepreneurship
- Strategy
- All Case Studies »
Concept wise Case Studies
- Corporate Restructuring
- US Automobile Industry
- Retailing Industry
- Airline Industry
- » All Concept wise Cases
Industry wise Case Studies
- Consumer Goods
- Commercial Aviation
- Organized Retail
- Telecommunications Equipments and Services
- » All Industry wise Cases
Region wise Case Studies
Operations Strategy Case Study
Case Title:
Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling
Publication Month and Year : December 2009
Authors: RagaSravanthi Vemulavada , Dr. V. Srinivas
Industry: General Business
Region: India
Case Code: BRM0003
Teaching Note: Available
Structured Assignment: Not Available
OR
Abstract:
Saturn Clothing Company is one of the very few clothing companies established
in India in the early 20th century and has been making profits since its
establishment. It is one of the major exporters of fabrics and accessories in India
and the variety of clothing is huge. Of late, the company started running into
losses because of its low customer satisfaction rate. The management of the
company could not ascertain a specific problem. The company conducted a survey
amongst its customers and wants to establish the reasons which led to a reduction
in its customers. This case study primarily deals with the customer satisfaction
rate of Saturn Clothing Company measured using Likert scale.
Pedagogical Objectives:
- To analyse the scales in measurement
- To understand Likert scaling.
Keywords : Scales of Management, Likert Scaling, Customer Satisfaction, Level of Satisfaction, Scaling Servey, Servey, Servey Responses
